Author Web Site Tip: A professional and appealing author website is a must for any author selling books in the global marketplace. If you don’t have a website, you’re missing the nucleus of your book marketing plan. More than half of all books sold are done so online which means If your website isn’t professional and appealing your book will not sell well. Too many independent authors depend solely on major digital book sellers like Amazon to sell their book by providing only an “author page” – – which is no way to go. To compare your web site…visit the websites of your favorite best-selling authors. I am sure you’ll find the same basic elements in each – – such as a synopsis, an author biographical sketch, photos of the author, a “media” page, key book excerpts and client testimonials. Reviewing best seller author web sites will provide an author with valuable insights about marketing strategies, tactics. Your website must give visitors a reason to want to buy your book and at the same time, tell the story about your book, be it fiction or non-fiction.